Unraveling the Legacy: The Untold Story behind Alfa Romeo’s Exit from F1

Unraveling the Legacy: The Untold Story behind Alfa Romeo’s Exit from F1

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Barring an unexpected twist, faux Formula 1 manufacturer Alfa Romeo will drop off the grid. It might be arguing it got all it needed out of F1, but it did want to stick around for 2024 – and probably could have done so too

A faux Formula 1 manufacturer will most likely leave the grid again in 2024, despite wanting to continue. The Sauber deal with Alfa Romeo, which started in 2018 and ended in 2023, was of great value to the car manufacturer. Alfa Romeo created the image of being involved in Formula 1 through title sponsorship, even though they were not. The deal benefited from F1’s lower value at the time and Alfa Romeo was able to masquerade as an F1 team for a relatively low cost. The partnership with Sauber was successful, but tension arose when Audi bought the team. Talks were held with Haas, but it seems that Alfa Romeo did not secure the same deal elsewhere.

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